2014 Media Solutions Conference
March 26, 2014
The Rittenhouse Hotel
Here is the curriculum for the 2014 Media Solutions Conference along with a link to reserve a seat:
1. Disrupt Your Radio Station
Blow it up without losing your loyal fans. Gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does. Study the plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did. Innovate the next radio creating new revenue streams and solving virtually every objection digital-age listeners have about radio.
2. Master Digital
Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads. It is being done right now but traditional media isn’t doing it. Consider this your game plan. Reinventing the station website to churn out money. Rethink social media. Forget clicks and “likes”. A better option than streaming and a way for your station to become the “Netflix of Radio”.
3. Most Effective Social Media Strategies
Social media shakeup alert! Instagram is ousting Facebook. Twitter is in trouble despite its IPO. Horror of all horrors – texting with pictures is where you should be but social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.
4. Reverse The Decline of Radio Listening
Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors. The secret is in one paragraph you will want to memorize as your credo. We will brainstorm together on steps that will guarantee that you will find new radio listeners by outsmarting digital competitors.
5. Succeed At Short Form Video
No matter what kind of content you create going forward, it must include short form video. But short form video is no longer your children’s YouTube. There are new risks, new rewards and endless ways to create video content that is compelling and financially rewarding. We will cover it.
6. Engaging 80 Million Millennials
They hate radio. And use music like toothpaste. But there is a way to engage Millennials. I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo. You’ll come away knowing their hot buttons and their turn offs.
7. Time Shifting Radio
All content must be available on-demand – everything. The audience is demanding it and every medium except radio is responding. How to create time shifted radio content. Whether to rely on over-the-air broadcasts for time shifting or create new content. How to market time shifting as a new stream of revenue. Go to school on time shifting.
This is not a convention or show. It’s a learning session.
Consider attending my one-day seminar March 26, 2014 at the Rittenhouse Hotel, Philadelphia.
Limited Time Offer : $695 (reg. price $795)
Special Rate: Stay onsite at The Rittenhouse Hotel. Call 800-635-1042 and ask for the "Media Solutions Conference" room rate -- $249 + tax. A limited number of rooms are available at this special rate.Find Nearby Hotels