2015 Media Solutions Conference

Wednesday, March 18, 2015
Philadelphia

Seminar Topics ...

  • Better radio, stronger digital

  • How much radio, how much digital

  • Storytelling – Millennials’ hot new obsession

  • How to get audiences to listen to songs all the way through – face it, they don’t and yet we’re building our entire station on the concept of music sweeps.

  • What Millennials want the most -- Authenticity, no hype, consensus not confrontation, respect, trust & fairness, dreams (all the way from changing the world to building a better life), fun to be with and openness and diversity in programming & advertising. Now … here’s how to deliver them.

  • Eliminating radio’s 3 biggest weaknesses – repetitious music, too many lousy commercials, outdated morning shows.

  • Addressing radio’s biggest objections – too many commercials, repetitive playlists and not enough music discovery, morning shows that suck, stupid contests and promotions, too much hype. Damage control.

  • Radio’s 75 million baby boomers, 95 million Millennials – what to do?

  • Both music discovery AND ratings – how to add 2/3 more new music and not lose listeners

  • Beware of the digital dashboard – It turned out to be a Pandora’s box, sorry about that – but you know what I mean. A better Plan B.

  • Forget other stations, YouTube is your competitor. Change your focus.

  • Creating Binge Radio Content – yes, just like Netflix.

  • Radio’s answer to on-demand – not doing the service elements of a morning show that stations love but listeners now get on their phones. On to exclusive new content that can’t compete with a phone.

  • Millennial mistakes you don’t want to make – change the way you do commercials, talk to listeners differently, taking audience bingeing seriously, kill the 8 minute stop set before it kills you, don’t use social media to promote, ditch voice tracking and syndication, play games – hey, this is the gaming generation -- don’t brand or promote make personalities your “brand”.

  • Start a video revenue stream – I’m doing it, let me show you how you can too for the same pennies I’m committing.

  • What’s in the pipeline for radio – Is it really throwback hip-hop or something we’re missing.

  • Taking back market share from below average digital competitors.

  • Instagram is killing Facebook, but here’s what’s the next big thing in social media.

  • 2 things today’s radio audiences cannot resist – service and humility. Discuss.

  • If you’re thinking of leaving radio – make millions creating short form video like this.

  • Not ready for major changes, at least do this -- refresh your radio station using a can’t fail checklist.

  • Protect your station against competitors who drop their rates – it’s the biggest danger to independent stations and groups in 2015.

  • Expanded group questions & answers – You fire the questions that matter most -- we load you up with solutions.

Look at this great meeting room – perfect for interactive back and forth communication. I’m having to give up 25 seats this year but as soon as I discovered this room, I knew I was going to do it – Jerry

apollo

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Presented at The Hub Commerce Square, 2001 Market Street, Suite 210, Philadelphia, – walking distance from Amtrak’s 30th Street Station, 20 minutes from Philadelphia International Airport. Registration & breakfast begin at 8am. Conference starts at 9, ends at 4pm.

Djeetyet?

That’s Philly talk (translation: did you eat, yet?). You will -- Breakfast, lunch and breaks by acclaimed James Beard Award-winning Chef Jean-Marie Lacroix, former executive chef at The Four Seasons, included.