2016 Media Solutions Conference
Wednesday, April 6, 2016
Deliver What Millennial Audiences Want By Being Relentlessly Authentic
Music's Now a Commodity Like Ketchup -- What to Do Next
On Contesting: Don't Offer Cash, Offer Dreams
Blowing Up Your Station and Building a Content Model
Kill the 8-Minute Stop-Set Before It Kills You
Radio's Future: Target Younger, Not Older (Older Adopts Later)
Talk to Millennial Audiences the Way You Tweet
We're Doing It All Backwards Programming Stations Instead of Target Audiences -- The Fix
Radio's Real Competitor Is Not Another Station or Internet Service, It's User Generated Content
On TSL: Short Attention Spans Are Your Friend -- Kill Long Music Sweeps, Don't Play Songs All the Way Through, Program More Interruptions to Feed A.D.D.
The Best Way to Raise Rates Is to Create Premium Content
Over 100 Million Listeners Are Available But Radio Programs to the Wrong 70 Million -- We Need to Change That
A Sweeper Is a Self-Inflicted Wound to Your Audience -- What's Better
Divorce Your Digital: Do Radio Separately Then Go Big Into Short-Form Video
If Stations Are Making Most of Their Money From Spot Sales Then They Are Missing 7 Revenue-Ready Innovations
Consider New Forms of Revenue Such As Subscriptions and Product Placement
Radio Must Create Binge Content Like Netflix -- Audiences Demand It
Someday Radio May Not Exist, Plan For the Future
This is the auditorium in which the teacher and the taught together do the teaching as we did at last year's conference
Presented at The Hub Commerce Square, 2001 Market Street, Suite 210, Philadelphia, – walking distance from Amtrak’s 30th Street Station, 20 minutes from Philadelphia International Airport. Registration & breakfast begin at 8am. Conference starts at 9, ends at 4pm.
Breakfast, lunch and breaks included in your tuition.