2017 Radio Solutions Lab

Wednesday, April 5
The Hub Conference Center / Philadelphia

$595 per person (Regularly $895)

Reserve a Seat

Inquire about group rates

For radio executives, talent and media entrepreneurs who want new and better ideas, big positive changes, what’s ahead worth betting on and content that delivers premium rates and higher revenue.

2017 Radio Solutions Lab Agenda

8:00 am         Registration/Complimentary Breakfast
9:00 am         Rebuilding Eroding Radio Audiences
10:30 am        Break/Complimentary Snacks and Refreshments
10:45 am       Growing Spot Radio Revenue

12 Noon        Complimentary Lunch

1:00 pm         Creating Programming for the New Money Demo
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Building the Digital Content Station 
4:00 pm         Conference Concludes

Jerry Lee’s Solution To Declining Revenue: How To Reduce Advertiser Churn

In 2016 the Advertising Research Foundation studied 5,000 Ad Campaigns from around the world. They found that 75% of the impact of an ad campaign comes down to the Creative.

Yet no one is talking about the Creative, except for a handful of people around the country.

Working with Sensory Logic of Minneapolis, Jerry Lee has found the following shocking statistics:

50% of all National Radio Commercials are a waste of the Clients money.

68% of all Local Radio Commercials are a waste of the Clients money.

Jerry Lee is going to share with you how to address this pressing problem in your market.

With 2 out of 3 local radio commercials being a waste of your clients’ money, is it any wonder that your advertiser churn is so high?

Jerry Lee is the Chairman of WBEB-FM, Philadelphia “More FM” which has been among the very top revenue producers for many decades.

Rebuilding Eroding Radio Audiences

  • Steps You Can Take to Make Your Station More Millennial Friendly
  • How to Program to Shorter Attention Spans
  • Strategies to Reinvigorate the Morning Show for the Digital Age
  • How to Make Station(s) Sound More Like the Target Audience
  • How to Counter Unintended Mistakes Caused by Nielsen Ratings
  • Competing More Effectively Against Streaming Music Services
  • Contesting for 18-34 Millennial Gamers
  • Programming to Shorter Attention Spans
  • Help for Radio’s Unlistenable, Long Commercial Stopsets That Alienate Audiences
  • A Better, Cost-effective Alternative to Voice Tracking
  • Removing the 4 On-Air Radio Mistakes That Are Game Breakers to Millennials
  • The Next New Radio Formats for the Money Demo
  • Changing the Way Radio Engages Audiences

Growing Spot Radio Revenue

  • Bucking the Downward Revenue Trend – concepts, strategies.
  • Competing Against Rate Droppers
  • Responding to Predatory Sales Strategies by Large Radio Groups That Are Driving Down Ad Rates
  • Developing Sales Models That Will Successfully Counter Programmatic Media Buying
  • Increasing Morning Show Revenue by 30% in Less Than a Year
  • Revenue from Product Placement & Subscription Fees (Just Like Cable)
  • How to Double the Effectiveness of Advertisers’ Spots by Making One Critical Adjustment – Money Machine “More FM” in Philly does this.

Creating Programming for the New Money Demo

  • The 4 Things That 18-34 year old Millennials Want from Radio
  • What to Do About 35-54 Listeners
  • How Changes in Streaming Music Services like Pandora and Spotify Will Impact Music Radio
  • The One Daypart That Millennials Care About Most
  • Mentoring On-air Talent to Sound Like Today’s Audiences
  • What Digital Age Audiences Want in a Radio Personality
  • Getting Millennials to Listen to Radio Again
  • The Contest Prizes Millennials Want Most – It’s Not Cash.
  • Why More Music Is No Longer a Good Radio Strategy (and Why Music Discovery Is).
  • How to Deal with Growing Audiences That Don’t Listen to Songs – Even Their Favorites – All the Way Through.

Building the Content Station -- Radio’s Digital Future

  • New Creative Content for Digital and Subscription Revenue Streams
  • The Digital Morning Show That Listeners Control
  • The Latest Evidence on Podcasting as a Business
  • All About How Facebook is Planning to Come After Radio – Here’s Your Defense Strategy
  • How Social Media is Headed for Disruption – Many Millennials Are Opting Out. What to do
  • Master Short Form Video Using Only an iPhone
  • Why YouTube Is Everything to Emerging Audiences and Why Radio Needs to Get Into YouTube Now.
  • The Promise of Binge Listening – Radio’s Unfulfilled Best Opportunity


  • How Millennials are changing in two ways critical to radio
  • How to handle gender neutrality among younger listeners
  • Why the best morning “man” should now be a woman

For those new to this conference, my background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

As always, this event will not be available by stream, audio or video.

Please reserve the date to be in Philly Wednesday, April 5th to join the conversation

$595 per person (Regularly $895)

Reserve a seat

Inquire about group rates

Testimonials Excerpts:

“The key to getting the most out of this seminar is to NOT attend it as a disgruntled broadcast professional, but, with a curious mind open to all possibilities and a desire to learn, and mostly understand; through empathy comes the real gift”.

“The format of Jerry’s conference is a free-flowing exchange of information, ideas, and solutions.  When you have a question…you ask it…interruptions are welcomed.  While some conversations become spirited, the sense of respect and nuance in the room was ever-prevalent and made this one of the most engaging seminars I have attended in my 29 years as a professional”.

“The concepts, ideas, and thought processes presented are MORE than for ‘just broadcasters’…it’s for everyone involved in multi-media, broadcast, web, and presentation with a desire to understand and communicate with the largest, most diverse, and at times, most difficult generation the world has known”.

“I found myself practicing and applying these ideas and concepts to my every day communication with others…and happier for it, too.  I realized after leaving the conference with a head full of ideas and an inspired heart that while industries change and shrink, we have the unique opportunity to learn, grow, and contribute despite these things…and at times, to understand what we ourselves are ‘really’ looking for and ‘where’ these opportunities exist”.

“I began a year long transformation of career and excitedly accepted a position with an NPR affiliate as “Director of Programming and Audience Engagement”…a dream position for me.  I believe Jerry and his seminar helped germinate that ‘seed' in my heart that knew this was were I belonged…and where my ideas would not only be welcomed, but encouraged.   Attend this seminar as “School”…and you may benefit, as I did, not only in career, but life”.