Inside Music MediaJerry Del Colliano

Suddenly, whopping discounts up to 50% for everyone out of nowhere.

Major markets included.

Leaving competitors helpless to get their rates.

Mortally wounding the radio industry’s best efforts to break even this year.

Here’s the evidence that the new greedy bastard in radio is going scorched earth on the way out the door.

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1. CBS is dropping their drawers on rates in these major markets among others.
2. Simultaneously firing almost everyone in site at stations they intend to announce as sold or traded very soon – amazing content dumping in the past few days alone documented here.
3. One of the biggest billing stations at CBS Radio caught cutting rates this low!
4. The unbelievable way CBS Radio handles “50% off” ads in drive time.
5. An honest answer as to why the best company in radio is balls on trying hard to be the worst – all in the last 12 months. Sorry if anyone’s feelings are hurt.

The answers start here.

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