The end of CBS Radio as we know it is in sight.
Cumulus and CBS have reportedly discussed the framework of a potential deal as I reported back in June.
Now it’s scary real.
Here’s what’s happening secretly behind the scenes about the merger of two companies that badly need each other for all the wrong reasons.
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- How Cumulus CEO Lew Dickey is courting CBS CEO Les Moonves on a regular basis – right now.
- The complicated timeframe that turn CBS Radio into Citadel within 18 months.
- Why both sides are still bargaining on price and why it is not enough to blow the deal up.
- More signs that the Cumulus/CBS merger is on.
- How the biggest investor in Cumulus may have just given the “secret deal” plans away.
- What’s next – Mike McVay programming 1010 WINS?
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