Inside Music MediaJerry Del Colliano

Not a moment too soon as spot radio is softening while demand for digital is strengthening.

Advertisers want more than digital add-ons to radio.

They want bold projects separate and apart from radio but they want you to bring these new initiatives to them because they know you are in the content business.

And they trust you to make them look good.

My position is that as long as radio keeps trying to stream its radio stations or sell banner ads on websites that can’t seem to get any traction, the real money is not going to roll in.

There are some credible options you will want to know about:

• Short-form video that can earn hundreds of thousands of dollars within the last 9 months of this year.  Even more if you build on it.  But do you know the sweet spot for length?  It’s super important.  Go over this number of minutes and you’re dead.  Do you know the topics that will best ignite a storm of advertiser support?  We’re going to brainstorm on these topics when we meet face-to-face in Philly next week.
• Social media strategies that double or triple your content effectiveness.  Facebook is declining and has been replaced by an alternative you will want to get to know.  Twitter is just fluttering – there are better alternatives.  Don’t throw these old tools out but don’t count on them.  Just use them differently.  Start thinking about starting your own social network.  I did.  I’ll share what I know.
• Change the way you pitch advertisers and their agencies on digital content.  Radio sells digital like radio.  That’s not optimal.  I’m going to show you how to sell digital like there is no tomorrow.  And there is one mistake that almost every radio station is making when they sell digital that you want to stop making a.s.a.p.
• See videos of how entrepreneurs are making the kind of money that would put a radio station well into the black by the end of December.
• A 37-year old who grosses $3 million in a way no radio station has ever done.  I’m all ears.  You may want to be as well.
• You’ll want the income this teenager makes through product placement alone.  See how she figured it out.

And if you’re worried about expenses, how about if I said great digital costs next to nothing.

I’m going to show you how to do it on an iPhone and you’re not going to know the difference.

An iPhone!

Here are the 7 other critical areas radio broadcasters and digital entrepreneurs will focus on in Philly next week:

1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

Jerry Lee will be there to give you the edge in helping advertisers do better so they spend more with you like they do with him in Philly.  He will provide an action list.

Sean Hannity will join us in person not to talk politics but the opportunities ahead for radio with Millennial listeners.  He is doing some impressive work in this area you probably don’t know about. 

Michael Harrison is the most quoted radio person by the consumer press because he sees future trends before most.  Let’s ask him about the future of radio, digital, talk, news and music. 

This event will not be available by stream or video – only live and in person. 

It will be my pleasure to meet you in person in Philly March 26^th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.  Call 800-635-1042 and ask for Alyson Lurie.