When I became a professor at USC, I wrote courses on generational media that changed the way I look at the media industry. I started a blog for my students that they were “assigned” to read, but after a while it became apparent that there was a lot of interest in digital, social and video as alternatives to traditional broadcasting.
Inside Music Media was born.
- Professor, University of Southern California
- Advisor to Broadcasting & Digital Media
- TV & Radio Broadcaster
- Major Market Radio Program Director
I am not an objective reporter and I am not a spokesperson or representative in any way for media industry companies, vendors or other parties that try to influence the media domain. Inside Music Media represents my opinion. I am an observer using my background in radio programming and management, television, publishing and my academic skills obtained from being a college professor in the areas of music, broadcasting, mobile content, social networking as well as new and generational media. My observations are subjective.
I don’t accept money in return for promotional consideration. When I am asked to serve as a consultant or provide services to media companies about which I write, I disclose that association publicly. I don’t accept trips, gifts or any other consideration.
I don’t own stock in any broadcast companies or record labels that I write about. If I did I would disclose it. I currently own Apple stock. My 401K plan also does not include radio or record industry stocks.
I have written positively and negatively about the goings on in the radio, records and new media industries trying to use whatever sense of humor I may have and what teaching skills I can muster from my experience teaching at The University of Southern California. In spite of the fact that I may be critical of some companies and media policies, I always try to dislike the deed and not the person. Sometimes this isn’t easy, but I try.
I appreciate readers with varying points of view. Approximately 25% of the topics about which I write are suggested by readers who contact me by email, Facebook, Twitter or by phone. And I am mindful of Lyndon Johnson’s quote “If two men agree on everything, you may be sure that one of them is doing the thinking”.
Jerry Del Colliano is a nationally recognized expert on broadcasting, journalism and interactive media content headquartered in Scottsdale, AZ. His on-air and executive experience spans television, radio, publishing and new media. He was appointed Clinical Professor at the University of Southern California from 2004-08 where he developed and taught classes in broadcasting and new media as well as collaborative courses in communications.
Jerry has been interviewed or quoted as a media expert on network television and radio, business and consumer newspapers and magazines as well as online publications.
Jerry’s motto is: “The teacher and the taught together do the teaching”.
Conducts seminars for media executives including The Media Solutions Lab, a media executive brainstorming event, every January in Phoenix.
Clinical Professor and Director of Executive Programs, University of Southern California (2004-2008) in the music industry, broadcasting and the digital future as well as generational media.
Publisher and editor of the media blog Inside Music Media focused on music, broadcasting, social networking, video, streaming, podcasting, publishing, generational media and the sociology of technology.
Publisher and founder of Inside Radio, a respected broadcasting trade publication which was sold to Clear Channel in August 2002. Founded and operatedInsideRadio.com and published Radio Only magazine.
Program director for two major market Philadelphia radio stations.
Air talent at five Philadelphia radio stations.
News reporter and on-air talent at Channel 6 in Philadelphia, the ABC affiliate.
Writer of the book, “Out of Bad Comes Good — The Advantages of Disadvantages” published by Morgan James.
Jerry gives speeches on subjects ranging from inspiration to innovation. He also speaks about the subject on which his book is based, “Out of Bad Comes Good — The Advantages of Disadvantages” describing the many personal and business applications.
B.S., Temple University School of Communications, Philadelphia, PA.
Jerry’s comments appeared hundreds of times over the years in numerous newspapers, business magazines, television networks and regional as well as local news publications and wire services including CNN, ABC, CBS, NBC, The Wall Street Journal, The New York Times, The Washington Post, The Chicago Tribune, The Philadelphia Inquirer, The New York Daily News, New York Post, Forbes, Fortune, Newsweek, People, Rolling Stone, Columbia Journalism Review and ABC 20/20 among others.