Inside Music MediaJerry Del Colliano

Gordon Borrell turned out to be an optimist predicting half of all radio stations will be done in 10 years.

There are scary market forces now at work that some owners don’t even see that threaten to siphon off the radio advertising they need to survive.

The news is not good.

But the outcome could be better for those willing to deal with new realities and move on at long last.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1. The decline is already under way – the unsettling early evidence that stations are disappearing.
2. Here’s a description of the radio station not likely to make it beyond 5 years.
3. Radio’s best friend is about to turn its back on the industry – how to be prepared.
4. The extent to which an advanced strategy about the so-called digital dashboard will save your bacon.
5. Which format has a better chance of surviving – music or spoken word.
6. The only way to be one of the 50% left standing – it’s not pretty, it’s not easy but it’s outlined here.

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